Minor in Marketing Analytics
The minor in Marketing Analytics,provides for a pathway for students majoring in disciplines outside of the Eberhardt School of Business to learn the principles of marketing analytics and data analysis for informed decision making in a wide variety of industries. The minor is not intended as a substitute for the broad in-depth coverage found in the Bachelor of Science in Business Administration.
Students must complete a minimum of 20 units with a Pacific minor grade point average of 2.0 to earn the minor in marketing. All courses in the minor must be taken at Pacific.
Minor Requirements
All five of the following courses must be taken to complete the minor in Marketing Analytics
| BUSI 107 | Marketing Management | 4 |
| BUSI 108 | Introduction to Business Analytics | 4 |
| BUSI 141 | Marketing Research | 4 |
| BUSI 143 | Product Innovation | 4 |
| BUSI 149 | Marketing Analytics | 4 |
