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Communication

http://www.pacific.edu/Academics/Schools-and-Colleges/College-of-the-Pacific/Academics/Departments-and-Programs/Communication.html
Phone: (209) 946-2505
Location: Psychology/Communication Building

Qingwen Dong, Chair

Degrees Offered

Bachelor of Arts
Master of Arts
(see Graduate Catalog for information)

Majors Offered

Communication

Minors Offered

Communication

Mission

The mission of the Department of Communication is to prepare students in the strategic use of communication for the public good as leaders in their local and global communities. Students develop a better understanding of communication theory and research methodologies as well as their proficiency in oral, written and mediated communication.

Career Opportunities

Coursework in the Department of Communication provides preparation for careers in public relations, broadcasting, journalism, media management, teaching, speech writing, law, labor relations, personnel development, international relations, and many other professional areas.

Communication Major

The major is designed to encompass a balance of communication theory and application courses. Fundamental skill-building courses are the foundation of the major program, so that students work toward the improvement of their communication competencies, while increasing their knowledge and experience in preparation for communication professions.

Experiential Learning Opportunities

Pacific Speech and Debate Society. For over seven decades, Pacific has competed with distinction in intercollegiate speech and debate. The Pacific teams regularly compete on the regional, national and international level, and have compiled enviable records.The Communication Department offers forensics scholarships to students who have demonstrated a high level of performance proficiency and require financial assistance.

Broadcasting: KPAC 89.7 FM is the student-operated low wattage radio station on campus. Pacific TV 2 is the closed circuit television station on campus. Both stations offer students experience in advertising sales, announcing, producing, and directing for a student audience.

The Pacifican. The Pacifican is a student-managed independent weekly newspaper. This publication serves as a laboratory for those interested in pursuing careers in journalism.

PRSSA. The University of the Pacific boasts a chapter of the Public Relations Student Society of America (PRSSA), founded in 1980. Serious public relations students meet monthly to hear professionals, invited from San Francisco and other major market areas, to discuss contemporary public relations topics. Members also form teams, to enter competition, and attend the national PRSSA conference. PACIFIC PRSSA teams have distinguished themselves over the years by placing in national competition.

Internships and Practica

A Communication major is required to complete an internship or practicum. The Department believes that practica and internships are important adjuncts to learning. These experiences are available both on and off campus in the communication areas of radio, television, public relations, journalism, organizational communication and forensics. Internships and practica are taken for pass/no credit.

Internship and Practica Requirements

Students who undertake an internship or a practicum through the Department must satisfy the following requirements:

  1. Students must have an overall cumulative GPA of 2.5 or above in order to register for an internship, COMM 087/COMM 187, to count toward the major; otherwise
  2. students with a minimum overall cumulative GPA of 2.0, may be placed in practicum, COMM 089/COMM 189, to serve in an on-campus setting
  3. students should complete the appropriate courses as prescribed by the Faculty Supervisor, before the Internship or Practica is undertaken (exceptions must be approved by the Faculty Supervisor)
  4. undergraduate students may complete a total of 16 units through COMM 087/COMM 187 (Internships) and/or Practica, COMM 089/COMM 189. Students must participate in the mandatory internship seminar sessions, and a site-visit with the faculty supervisor.

Independent Study and Independent Research Requirements

Students who enroll in independent study and/or independent research through the department must satisfy the following requirements:

  1. The student must have a department GPA of 3.0 or higher and the permission of the instructor.
  2. The student must have completed all category II courses for the particular emphasis area of the major.

Academic Requirements

To major in communication, students must successfully complete all major requirements. Grades in Communication courses below C- are not accepted toward completion of the major or minor.

Bachelor of Arts Major in Communication

Students must complete a minimum of 124 units with a Pacific cumulative and major/program grade point average of 2.0 in order to earn the bachelor of arts degree with a major in communication.

I. General Education Requirements

Minimum 42 units and 12 courses that include:

PACS 001What is a Good Society4
PACS 002Topical Seminar on a Good Society4
PACS 003What is an Ethical Life?3

Note: 1) Pacific Seminars cannot be taken for Pass/No Credit. 2) Transfer students with 28 or more transfer units complete 2 additional General Education elective courses from below in place of taking PACS 001 and PACS 002.

One course from each subdivision below:

Social and Behavioral Sciences
Arts and Humanities
Natural Sciences and Mathematics
or a second IIIA Natural Sciences course

Note: 1) No more than 2 courses 8 units from a single discipline may be applied to meet the requirements of the general education program.

II. Diversity Requirement

Students must complete one diversity course (3-4 units)

Note: 1) Transfer students with 28 units or more transfer units prior to fall 2011 are encouraged but not required to complete a designated course prior to graduation. 2) Courses may be used also to meet general education and/or major/minor requirements.

III. College of the Pacific BA Requirement

Students must complete one year of college instruction or equivalent training in a language other than English.

Note: 1) Transfer students with sophomore standing are exempt from this requirement.

IV. Fundamental Skills

Students must demonstrate competence in:

Writing
Quantitative analysis

V. Breadth Requirement

Students must complete 64 units outside the primary discipline of the first major, regardless of the department who offers the course(s) in that discipline. (Courses include general education courses, transfer courses, CPCE/EXTN units, internships, etc.)

VI. Major Requirements

Minimum 44 units that include:

COMM 025Introduction to Communication2
COMM 027Public Speaking3
COMM 031Media and Society3
COMM 043Introduction to Interpersonal Communication3
COMM 050Introduction to Communication Technologies3
COMM 145Human Communication Theory4
COMM 160Communication Research Methods4
Select two of the following theory courses:8
Rhetorical Theory and Criticism
Documentary Film as Persuasive Communication
Theory of Mass Communication
Intercultural Communication
Nonverbal Communication
Introduction to Organizational Communication
Persuasion
Select two of the following applied courses:8
Argumentation and Advocacy
Media Production
Writing for Media
Documentary Film Production
Principles of Public Relations
Public Relations Case Studies and Problems
Writing for Public Relations
Minimum 2 units of internship or practicum:2-4
Internship
Internship
Practicum
Practicum
Capstone
COMM 150The Capstone4
COMM 151Community Based Learning2
Total Hours46-48

Note: 1) Students must earn a 2.5 average in COMM 027, COMM 031 and COMM 043, in order to meet the prerequisites for COMM 160. 2) Courses must be graded C- or higher to count towards the major.

Minor in Communication

Students must complete a minimum of 21 units with a Pacific minor grade point average of 2.0 in order to earn the minor in communication.

Minor Requirements

COMM 027Public Speaking3
COMM 031Media and Society3
COMM 043Introduction to Interpersonal Communication3
COMM 145Human Communication Theory4
COMM 160Communication Research Methods4
COMM Elective (1additional course)2-4
Total Hours19-21

 

Note: 1) Courses must be graded C- or higher to count toward minor. 2) Students must earn a 2.5 average in COMM 027, COMM 031, and COMM 043 in order to meet the prerequisites for COMM 160.

Communication Courses

COMM 025. Introduction to Communication. 2 Units.

This course is designed to introduce students to areas of human discourse: interpersonal communication, group and organizational communication, mediated communication, and public speaking. Students experience both theoretical and practical aspects of this through a combination of lectures, demonstrations, and exercises of the subject. Students see an exhibition of various styles, techniques and real-life applications of the subject matter. Additionally, students hone their critical thinking skills. This course also introduces students to the careers and skills people may pursue with a degree in communication.

COMM 027. Public Speaking. 3 Units.

Basic principles of public speaking are studied. This course is one of the four lower core courses for the communication major. (GE2A, PLAW)

COMM 031. Media and Society. 3 Units.

Growth and development of mass communications in America (newspaper, radio, television, magazines, public relations) from a historical and descriptive perspective are presented as well as principles of the mass communication process. This course is one of the four lower core courses for the communication major. (GE1B)

COMM 043. Introduction to Interpersonal Communication. 3 Units.

This course introduces to the study of human interaction that occurs in relatively informal, everyday social contexts. Using models, theories, and skills of communication as takeoff points, the course introduces students to dimensions related to trust, openness, listening, perception, language, nonverbal communication, conflict, social influence, and communication competence. Focus is to develop an increasing student awareness of the complexities of interpersonal relationships. This course is one of the four lower core courses for the communication major. (GE1A)

COMM 050. Introduction to Communication Technologies. 3 Units.

This course provides an introduction to the nature, design, and use of communication technologies, including networks, email, webpages, presentation tools, and groupware. Social impacts and diffusion of new technologies is discussed. Students learn production skills that are useful in upper division communication courses, and that facilitate the department's portfolio assessment program. This course is one of the four lower core courses for the communication major.

COMM 087. Internship. 1-4 Units.

Experiences in a work setting, are contracted on an individual basis. Internships are awarded on a competitive basis and are limited to the number of placements available. COMM 187 represents advanced internship work involving increased independence and responsibility; a corresponding COMM 087 course or equivalent is a prerequisite. Students may not accumulate for credit more than eight units in any specific internship (a total of four in a COMM 087 course and a total of four in a COMM 187 course). Graded Pass/No credit.

COMM 089. Practicum. 1-4 Units.

This course is non-classroom experience in activities related to the curriculum under conditions that the appropriate faculty member determines. Students register for one of the courses listed below. Courses numbered 189 are similar contexts with a more advanced level of performance and learning expectations compared to courses numbered 089. Note: A student may not accumulate for credit more than eight units in any specific practicum. A total of four in a COMM 089 course and a total of four in a COMM 189 course).

COMM 114. Argumentation and Advocacy. 4 Units.

Students are introduced to the theory and practice of argumentation, which is a method of decision-making emphasizing reason giving and evidence. The course includes instruction in debating, research, and critical writing, as well as advanced topics in the study of public deliberation. Prerequisites: COMM 027 or COMM 031 or COMM 043 or COMM 050, with a grade of C or higher. (PLAW)

COMM 116. Rhetorical Theory and Criticism. 4 Units.

The focus of this class is to help students derive insight into how symbolic processes affect human awareness, beliefs, values, and actions. The course treats criticism and analysis as methods of inquiry into the nature, character, and effects of human communication. It addresses various methods of rhetorical criticism in terms of their central units of analysis and typical intellectual concerns. Prerequisite: COMM 160 or permission of the instructor.

COMM 117. Public Advocacy. 4 Units.

This course teaches the principles of persuasion in public contexts in the U.S. (types and characteristics of public audiences, official and unofficial advocacy campaigns, and media framing of public issues) from historical and theoretical perspectives. The focus is to make students aware of the constraints and opportunities in public advocacy arguments and their public dissemination. (GE1A)

COMM 131. Media Production. 4 Units.

Practical and theoretical application of audio and video production techniques are covered in this course with an emphasis on aesthetic qualities of sight and sound productions. Some work involves student media facilities. A Lab fee is required. Prerequisite: COMM 031 or permission of instructor. (FILM)

COMM 132. Writing for Media. 4 Units.

Examination and production of electronic and print writing techniques are studied in this course with an emphasis on writing news, information, and entertainment messages for the electronic and print industries. Some work involves student media facilities. A lab fee is required. Prerequisite: COMM 031.

COMM 133. Documentary Film as Persuasive Communication. 4 Units.

This course is a survey of documentary film beginning at the turn of the century and continuing through contemporary productions from a historical and rhetorical perspective. Students explore documentary film's origins and trace out its development in relation to its use and reception as students become familiar with the history of the documentary, the evolution of the genre, its rhetorical construction and its cultural influences. (DVSY, ETHC, FILM)

COMM 134. Documentary Film Production. 4 Units.

This course is a field video production course in documentary production. Through a series of assignments, lectures and screening students learn the basics of video production for documentary style productions. This includes research, management, pre-production, production and post-production processes. Students work primarily within groups to produce documentary projects using digital production equipment and techniques. There are no prerequisites fo this course. (FILM)

COMM 135. Principles of Public Relations. 4 Units.

Principles and methods of public relations are discussed and analyzed. Study of the mass media as publicity channels acquaints the students with the nature of the media, its limitations, and uses. Case studies involve students in practical application of public relations activities. Prerequisite: COMM 031.

COMM 137. Public Relations Case Studies and Problems. 4 Units.

This is an advanced course in public relations. The course engages students in case study research and application of public relations principles. There is both written and oral presentations with adherence to professional standards of excellence. Prerequisite: COMM 135.

COMM 139. Theory of Mass Communication. 4 Units.

An overview of major theories and research in mass communication is presented. Application of theories that explain and predict communication effects of political campaigns, advertising, entertainment, and information are discussed. Theoretical areas that are covered include socialization, information, diffusion, advertising, persuasion, and uses and gratification's research in addition to the discussion of the state, function, and form of theory in mass communication. Prerequisite: COMM 160 or permission of instructor.

COMM 140. Writing for Public Relations. 4 Units.

Theory and practice in public relations writing in the context of publicity are emphasized. Students learn the write news releases, backgrounds, business letters and feature stories. Prerequisite: COMM 135.

COMM 143. Intercultural Communication. 4 Units.

This course analyzes the major variables affecting interpersonal communication between persons of different cultural backgrounds. (DVSY, ETHC, GE1C)

COMM 145. Human Communication Theory. 4 Units.

Contemporary understandings of human interaction are studied beginning with epistemological issues as a framework. The course examines theory building, foundation theories of our discipline, and contextual theories.

COMM 147. Nonverbal Communication. 4 Units.

Major dimensions of nonverbal behavior exhibited by human beings in social interactional contexts are examined with special emphasis given to such areas as human proxemics, kinesics vocalics, haptics, and artifactual codes. Prerequisite: COMM 043 or permission of instructor.

COMM 149. Introduction to Organizational Communication. 4 Units.

Students are introduced to both a theoretical and an applied approach to the role of communication in various aspects of organizational functioning, such as motivation, leadership, decision-making, conflict management, message management, etc. Prerequisites: COMM 027 and COMM 043 or permission of instructor.

COMM 150. The Capstone. 4 Units.

This senior level capstone seminar devoted to expanding and applying communication course concepts that students have learned in the communication major and applying this knowledge to contemporary communication issues. Students undertake research projects and employ a variety of communication methodologies and theories to uncover the social, historical and ethical implications of their chosen communication interest. This course is designed to foster and promote communication competence, including analytic capacity, media literacy and ability to identify ethical issues in communication. Preparation for future professional work and development are explored. Senior standing.

COMM 151. Community Based Learning. 2 Units.

This senior-level capstone course provides students with a supervised learning experience in an off-campus, community-based organization. Students apply their knowledge of communication theories and skills to the needs of local organizations, which allows them to contribute to the public good. Senior Standing.

COMM 155. Persuasion. 4 Units.

This course is a survey of social psychological and communication approaches to social influence. Both past and contemporary theorizing is explored, and the methods of empirical research is discussed. Prerequisite: COMM 027 or permission of the instructor.

COMM 156. Public Relations Campaigns. 4 Units.

Building on the skills acquired in previous public relations courses, this course is designed to help students continue to develop and refine their critical and creative thinking in an applied context. Students will research, plan, and design public relations strategies and tactics in the development of a public relations campaign for a real-world client. Prerequisite: COMM 135.

COMM 160. Communication Research Methods. 4 Units.

This course is a study of research methods appropriate for examining communication-related problems. Topics for the course include historical-critical methods, descriptive methods, experimental methods, statistical models for data analysis and research reporting and writing. Prerequisites: COMM 027, COMM 031, COMM 043 with a "C-" or better.

COMM 187. Internship. 2-4 Units.

Experiences in a work setting, are contracted on an individual basis. Internships are awarded on a competitive basis and are limited to the number of placements available. COMM 187 represents advanced internship work involving increased independence and responsibility; a corresponding COMM 087 course or equivalent is a prerequisite. Students may not accumulate for credit more than eight units in any specific internship (a total of four in a COMM 087 course and a total of four in a COMM 187 course). Graded Pass/No credit.

COMM 189. Practicum. 1-4 Units.

This course is non-classroom experience in activities related to the curriculum under conditions that the appropriate faculty member determines. Students register for one of the courses listed below. Courses numbered 189 are similar contexts with a more advanced level of performance and learning expectations compared to courses numbered 089. Note: A student may not accumulate for credit more than eight units in any specific practicum. A total of four in a COMM 089 course and a total of four in a COMM 189 course). Prerequisite: COMM 089.

COMM 189A. Advanced Print Practicum. 1-4 Units.

COMM 189B. Advanced Broadcast Practicum. 1-4 Units.

COMM 189C. Advanced Public Relations Practicum. 1-4 Units.

COMM 189D. Advanced Speech and Debate Practicum. 1-4 Units.

COMM 191. Independent Study. 2-4 Units.

COMM 197. Independent Research. 2-4 Units.

COMM 198B. Broadcast Practicum. 2-4 Units.

Communication Competence

1. The ability to research, organize, and deliver speeches and oral presentations effectively.
2. The ability to write clearly, critically and persuasively.
3. The ability to work and collaborate in teams toward a common goal.

Analytic Capacity

1. The ability to analyze and evaluate scholarly communication literature.
2. The ability to apply communication theories, concepts, or principles of best practice and research methods to study or solve communication issues and problems.

Media Literacy & Technology

1. The ability to analyze and evaluate the impacts of mediated communication on individuals and society.
2. The ability to choose and appropriately use media and communication technologies for different goals and purposes.

Ethics

1. The ability to analyze and evaluate ethical issues in communication.

Communication Faculty

Qingwen Dong, Professor and Chair, 1996, BA, Beijing Second Foreign Language Institute, 1983; MA, University of Missouri-Columbia, 1990; PhD, Washington State University, 1995.

Marlin Bates, Associate Professor, 2005, BA, University of the Pacific, 1996; MA, University of the Pacific, 1999; PhD, Pennsylvania State University, 2005.

Teresa G. Bergman, Associate Professor, 2006, BA, University of California, Berkeley, 1978; MA, San Francisco State University, 1991; PhD University of California, Davis, 2001.

Kenneth D. Day, Professor, 2006, BS, Indiana University, 1970; MA,1975; MS, 1976; PhD,1980.

Heather J. Hether, Assistant Professor, 2011, BA, York University, 1992; MA, 2003, 2007; PhD University of Southern California, 2009.

R. Alan Ray, Assistant Professor, 1987, BS, Memphis State University, 1977; MA, 1980; PhD, University of Missouri, 1986.

Paul Turpin, Associate Professor, 2007, BA, University of California, Berkeley, 1994; MA, University of Southern California, 1997; PhD, 2005.